Fnac Darty recommends Dataïads

Working with Dataïads has been one of my real successes in digital acquisition over the last ten years. At Darty, part of the Fnac Darty group, we are facing increasing pressure on acquisition costs. In this context, we needed a solution capable of optimising our marketing performance without complicating our technical environment. Dataïads was able to offer a clear and concrete approach, focused on solving our problem: optimising paid traffic by improving bounce and conversion rates, without disrupting our stack or our UX. Their technology enabled us to structure a solid POC, with shared KPIs and a transparent measurement method. Deployment was initially carried out progressively across all areas of the Darty.com site, before being extended to the Fnac site. Beyond the results - lower bounce rate, higher conversion rate, continuous A/B testing - it was the relationship that made the difference. A team that listens, is proactive, and genuinely committed to partnership.