Claudie Pierlot recommends Dataïads

As Head of Acquisition at Claudie Pierlot, my aim is to increase my ROAS, especially on our PMAX campaigns, which are a major lever for us. I discovered Dataiads at the One to One event in Biarritz, and it was a bit of a 'coup de coeur' for me. I think their solution is really innovative! With Dataiads, we were able to test different landing pages, optimise our campaigns and carry out A/B testing. We learn a lot from the templates that we're constantly testing, and that has had a real impact: the bounce rate has gone down, the average basket has gone up, and we've even been able to generate cross-sell thanks to this solution. Overall, my ROI is improving, both on PMAX and META. We've also connected Dataiads to our META DPA campaigns, which has boosted our conversion rate by 36%! The great thing about Dataiads is that they allow us to continually optimise. Even when one version is working well, we continue to A/B test, optimise and try out new versions. It really has become a long-term partnership, and we're very happy with it!