We wanted to take over the affiliation programme from scratch and run it in line with our new objectives. The aim was to benefit from tailor-made support with greater flexibility to respond to the opportunities in our sector. We reintegrated affiliation into our strategy and media mix. We have grown in maturity by benefiting from support, which has enabled us to dedicate new resources in line with our ambitions and objectives. Finally, we have significantly improved our turnover from the affiliation programme on a comparable basis.
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